When you start to read business books there are certain titles you are bound to hear about.
The One Thing by Gary Keller is one of them. It's a global best seller, I think mainly due to the simplicity of the concept.
We can all only focus on one thing properly, so why not really think about what that is?
I have to say that even on difficult days I find the concept to be useful, and following it gets me through my to do list.
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What is the One Thing all about?
The central concept of The One Thing is that we all know the most important thing we need to get done each day.
One of the reasons that we fail is taking on too many tasks, over loading ourselves and getting frustrated.
The One Thing principle is simple.
Work out your overall big goal and then work backwards.
Pick a goal and break it down
For example if you wanted to learn to drive this year then the ultimate outcome is you take a test and are successful.
But there are many things that will go into achieving that.
First, finding a great driving instructor, booking lessons, clearing your schedule to allow for those lessons. Booking a theory test, revising for that test.
You get the picture. If learning to drive this year is your goal, what is the one thing today that would get you closer to that?
It all depends of course if you have started to try yet. Or if you are underway but feeling overwhelmed.
Taking that step back and thinking each morning, what is the one thing I can do today that will help me achieve that goal, is helpful and provides a framework. So, if you are feeling stuck, or less productive than you would like to be, what one thing can you personally do today to feel better?
Tomorrow take the next step and just keep going. Thanks for reading! Shona
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If you would like a book of 100 Marketing Tips written just for small business owners then do have a look here. I wrote this book to be easy to read cover to cover or to be kept as a reference to dip in and out of!
About Me
Shona Chambers Marketing is a Marketing Agency based in South East London.
Specialising in helping Small Business Owners and Freelancers with their Marketing.
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